Global Marketing Management 8th edition

ISBN:0136157394

ISBN13:9780136157397

Publisher:Pearson

Authors:Warren J. Keegan, Warren Keegan, Ilan Alon

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Global Marketing Management Description

Global Marketing Management 8 Edition The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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